This transaction marks a major milestone in Gushcloud’s deepened curiosity throughout the MENA area, reinforcing the corporate’s long-term development technique and world platform scalability
Gushcloud Worldwide, a worldwide creator administration and content material commercialisation firm Gushcloud Worldwide on Jan 19 introduced the completion of a majority acquisition of TalentPlus Dubai, a UAE-based expertise administration and influencer advertising providers agency, a agency Gushcloud invested into 15 months in the past.
This transaction marks a major milestone in Gushcloud’s deepened curiosity throughout the Center East and North Africa (MENA), reinforcing the corporate’s long-term development technique and world platform scalability.
“The UAE has done a great job in recent years marketing itself to creators and is becoming one of the most strategic markets globally for creators to live, work, play and build their businesses and family offices out of. Hence, this majority acquisition is a strategic step forward for us at Gushcloud to have more control in this large growing market that great adds value to the creator ecosystem that Gushcloud is building,” mentioned Althea Lim, Co-Founder and Group CEO of Gushcloud Worldwide.
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“We invested in TalentPlus 15 months ago and have worked closely with Michel Chahda and his team. They bring years of experience, trusted regional relationships, and a creator-first culture that aligns closely with our long-term vision. Taking a majority stake in the business and having Michel join us as a partner is an honour as Gushcloud continues to scale our operations globally to deliver value for creators, brand partners, and stakeholders across every market we operate in.”
By way of this transaction, TalentPlus will rebrand to Gushcloud TalentPlus — a unit dedicated to managing and investing in handpicked creators from the MENA area to signify on the worldwide stage, in addition to representing and monetizing key world creators and their IP for the MENA area.
“Combining our local insights with Gushcloud’s global network, Gushcloud TalentPlus will enable us to create a global path and more monetisable opportunities for the creators we manage and represent exclusively. With Gushcloud’s growing online media inventory, extensive marketing services, and proprietary AI and data tools and platforms, we can now provide accuracy for brands to connect more effectively to their audiences via the creators, allowing more ROI for the brands,” says Michel Chahda, newly appointed CEO of Gushcloud TalentPlus.
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