SAP NOW AI Tour Riyadh highlights fast AI adoption and expanded Saudi Enterprise Community options as Kingdom accelerates Imaginative and prescient 2030 goals
RIYADH, Saudi Arabia – November 4, 2025 – Saudi companies are embracing synthetic intelligence (AI) at scale, with 81% of enterprises within the Kingdom already deploying AI options tailor-made to their industries. A brand new YouGov survey commissioned by SAP additionally reveals that 96% of corporations plan to put money into information consolidation and high quality enchancment packages over the subsequent 12 months, underscoring the urgency of constructing strong information foundations for AI adoption.
These findings had been offered this week at SAP NOW AI Tour Riyadh, the place enterprise leaders, policymakers, and know-how consultants gathered to debate AI’s position in advancing the Kingdom’s financial transformation. The occasion additionally highlighted the current growth of the Saudi Enterprise Community, the world’s first regulated public sector deployment of SAP Enterprise Community, enabling enterprises to entry international procurement capabilities whereas guaranteeing native compliance.
“Saudi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,” mentioned Dr. Fahd Nawwab, Vice President, SAP Saudi Arabia. “Our customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom’s clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.”
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The survey revealed that Saudi enterprises are prioritizing buyer expertise and development when implementing AI. Fifty-two p.c of respondents mentioned improved buyer satisfaction is a very powerful success measure, adopted by elevated income (47%), enhanced decision-making (47%), and price discount (48%). Greater than half (51%) anticipate vital returns from AI investments throughout the subsequent one to 2 years, displaying how rapidly AI is shifting from experimentation to real-world influence.
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Delegates at SAP NOW AI Tour Riyadh explored the corporate’s newest AI improvements, together with agentic AI, which permits autonomous decision-making and activity execution, and the SAP Enterprise Knowledge Cloud, developed with Databricks, which permits organizations to extract insights from each structured and unstructured information. With international consultants corresponding to Augusta Spinelli, SAP Regional President for Europe, Center East and Africa, addressing the occasion, members gained perception into how AI is reshaping industries worldwide and the position Saudi Arabia can play as a frontrunner on this transformation.
Mohammed Alromaizan, Vice President, SAP Saudi Arabia, commented: “Today’s discussions reflect how Saudi Arabia’s AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The SAP Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom’s broader digital agenda.”
Celebrating buyer success
A buyer panellist on the occasion, Saaim Aslam, Senior Director, Enterprise Expertise, Almosafer, a part of Seera Group, commented: “As Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we’re focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like SAP supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.”
From left: Dr. Fahd Nawwab, Vice President, SAP KSA; Omar Al-Belali, CIO, Tasnee; Mohammed Alromaizan, Vice President, SAP KSA; Hussain Ghandurah, Head of Provide Chain, Cooper Pharma
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Buyer tales at SAP NOW Riyadh additionally strengthened lots of the SAP survey findings, with a specific deal with human capital administration. At Pink Sea World, AI is already remodeling the worker expertise. “Joule has redefined how our teams interact with HR processes,” mentioned Sultan Moraished, Group Head of Expertise & Company Excellence, Pink Sea World. “From simplifying talent management to delivering intuitive support through natural conversations, SAP’s AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.”
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