Media veteran brings almost 20 years of expertise to drive shopper excellence and regional progress
Farhad Miah Appointed Chief Consumer Officer, Meeting MENA
Miah brings almost 20 years of expertise in media and advertising and marketing to Meeting, together with 15 years with Publicis Groupe, the place he held management roles throughout the UAE, KSA, Turkey, Pakistan, and South Africa. All through his profession, he has constructed a fame for constructing high-performing groups, delivering measurable affect, and main cross-market transformation for shoppers throughout sectors together with expertise, finance, telecom, tourism, and leisure.
“Farhad’s appointment marks a significant milestone for Assembly in MENA,” mentioned Faisal Dean, CEO of Meeting MENA. “His extensive regional expertise and proven track record of driving client success will be instrumental as we continue to expand our capabilities and deliver innovative solutions to our clients across the region.”
In his new function, Miah will play a crucial function in advancing Meeting’s presence throughout MENA. Reporting to Faisal Dean and dealing intently with World Chief Consumer Officer Andrea Timmerman, he’ll assist form a regional technique that displays international priorities whereas honoring native market dynamics. As well as, Miah will lead the area’s Consumer Expertise Management crew, working cross-functionally to ship measurable worth whereas strengthening partnerships, boosting model efficiency, and embedding a client-first mindset throughout each side of the enterprise.
“We’re thrilled to have Farhad join our global client leadership team,” mentioned Timmerman. “His deep understanding of the MENA market dynamics, combined with his proven ability to drive transformation across diverse sectors, will be invaluable as we elevate our regional client partnerships and accelerate growth in this important market.”
Miah’s appointment displays Meeting’s ambition to deepen its regional footprint with management that understands each international scale and native nuance. His observe file throughout advanced, multicultural markets makes him uniquely outfitted to assist manufacturers navigate change, seize progress alternatives, and lead in a quickly shifting MENA panorama.
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“I’m excited to join Assembly at such a pivotal moment for both the agency and the MENA region,” mentioned Miah. “This market holds immense opportunity for brands ready to embrace innovation and the sophisticated products and services being developed by Assembly. I’m excited to shape a regional offering that not only drives intentional growth but is deeply attuned to our clients’ industries and built to meet the demands of tomorrow.”
Miah’s appointment is efficient instantly.
ABOUT ASSEMBLYAssembly is a worldwide omnichannel company constructed for manufacturers that need a extra fashionable method to constructing manufacturers that carry out. Backed by the Stagwell community, we’re a literal meeting of knowledge, expertise, and expertise constructed to unlock smarter, sooner, and better-performing outcomes from the underside up, not the highest down. Curious, collaborative, and pushed by change, we’re an company of builders who imagine the higher the expertise, the higher the model efficiency. We do not see model and efficiency as an both/or. For us, it is at all times each. The + image in our emblem, often called the ORAD, represents this mindset. It is a mark of how we expect, how we construct, and the way we ship outcomes throughout the complete funnel. Meeting’s basis is constructed on three core components: our purpose-built STAGE Expertise Engine, the strategic product it powers – Model Efficiency Planning (BPP) – and an organizational design constructed for pace, depth, and the calls for of recent advertising and marketing. Collectively, they permit us to construct higher model experiences that reimagine how manufacturers join, have interaction, and develop throughout knowledge, tech, media, inventive, and commerce. With over 3,000 specialists in 44 places of work worldwide, Meeting delivers full-funnel options that assist the world’s most bold manufacturers carry out. Be taught extra at assemblyglobal.com.
