On the Cannes Lions Worldwide Pageant of Creativity 2026, businesses from the MENA area have lifted a complete of 20 Lions and FP7 McCANN MENAT has been topped the MENA Community of the Yr for claiming essentially the most variety of metallic cats on the awards programme.
The 20 Lions awarded to the area embody 6 Silver Lions and 14 Bronze Lions.
Viewing the Cannes Lions wins by company
FP7 McCANN MENAT leads the area with a complete of 10 wins.
In the meantime, Publicis KSA and Saatchi & Saatchi Center East share two Lions; Edelman South Africa and Edelman Center East share two Lions; and TBWARAAD claims two Lions for regional shoppers.
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BigTime Inventive Store, IMPACT BBDO, Landor and Memac Ogilvy take residence one shiny Lion every.
Viewing the wins by holding firm and networks
Omnicom MENA led the area with 13 wins, together with 10 for FP7 McCANN MENAT, two for TBWARAAD and one for IMPACT BBDO.
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In joint second, WPP MENA, with Landor and Memac Ogily, and Publicis Groupe Center East, with Publicis KSA and Saatchi & Saatchi, claimed two Lions.
Viewing the wins by campaigns
Recipe for Change for Puck, Arla Meals by FP7McCANN MENAT gained 4 Lions, adopted intently by The Birdwatcher for Spoor by FP7McCANN MENAT with three Lions.
Spots for Retailers, a marketing campaign created for Parkin by FP7 McCANN MENAT; Let It Fly by Publicis KSA, Jeddah, and Saatchi & Saatchi Center East for Saudia Airways; and The Unburied Casket for Girls for Change by Edelman South Africa and Edelman Center East gained two Lions every.
In the meantime, L’Oréal Paris’ Lacking Letters of Value / Sit Al Bait marketing campaign by FP7McCANN MENAT; The Ring: The Legacy Continues by BigTime Inventive Store; Legal guidelines Underneath Assault by TBWARAAD for the Worldwide Committee of the Pink Cross (ICRC); Om Badr by TBWARAAD for KFC; Untaught Historical past Version for Annahar by IMPACT BBDO; The Coolest Ihram by Landor Dubai for Saudia Airways; and Is {that a} Pinntorp? – a part of the Reasonably priced Masterpieces marketing campaign by Memac Ogilvy for IKEA AlSulaiman all gained one metallic cat every.
Viewing the Cannes Lions wins by nation
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Campaigns entries from the UAE claimed 15 wins.
Marketing campaign submissions from Saudi Arabia claimed three wins.
And a marketing campaign entry from South Africa – with energetic partnership with UAE groups – gained two awards.
Detailed round-up of all of the Cannes Lions successful campaigns
Marketing campaign title
Award gained
Shopper title
Company
Nation
Recipe for Change
Silver Lion – Media
Bronze Lion – Media
Bronze Lion – Inventive Technique
Bronze Lion – Glass: Lion for Change
Puck / Arla Meals
FP7 McCANN MENAT
UAE
The Birdwatcher
Silver Lion – Digital Craft
Bronze Lion – Digital Craft
Bronze Lion – Design
Spoor
FP7 McCANN MENAT
UAE
Spots for Retailers
Silver Lion – Media
Bronze Lion – Media
Parkin
FP7 McCANN MENAT
UAE
Lacking Letters of Value / Sit Al Bait
Bronze Lion – PR
L’Oréal Paris
FP7 McCANN MENAT
UAE
Let It Fly
Silver Lion – Out of doors
Bronze Lion – Direct
Saudia Airways
Publicis KSA, Jeddah , and
Saatchi & Saatchi Center East
Saudi Arabia
The Unburied Casket
Silver Lion – Glass: Lion for Change
Bronze Lion– PR
Girls for Change
Edelman South Africa , and
Edelman Center East
South Africa
The Ring: The Legacy Continues
Silver Lion – Movie Craft
The Ring
BigTime Inventive Store
Saudi Arabia
Legal guidelines Underneath Assault
Bronze Lion – Media
Worldwide Committee of the Pink Cross
TBWARAAD
UAE
Om Badr
Bronze Lion – Social & Creator
KFC
TBWARAAD
UAE
Untaught Historical past Version
Bronze Lion – Media
Annahar
IMPACT BBDO
UAE
The Coolest Ihram
Bronze Lion – PR
Saudia Airways
Landor, Dubai
UAE
Is {that a} Pinntorp? / Reasonably priced Masterpieces
Bronze Lion – Print & Publishing
IKEA AlSulaiman
Memac Ogilvy
UAE
Recipe for Change
This marketing campaign for Puck below Arla Meals by FP7 McCANN MENAT in Dubai, UAE, gained essentially the most variety of awards for the area, with a complete of 4 Lions, together with a Silver Lion and a Bronze Lion within the Media class, in addition to a Bronze Lion for Inventive Technique.
The Recipe for Change for Puck by FP7 McCANN MENAT has been shortlisted twice in Glass: The Lion for Change at Cannes Lions 2026.
Within the midst of a chronic battle that triggered numerous households to flee their houses in Lebanon, Puck launched its Recipe for Change marketing campaign to empower and assist Lebanese moms and households by providing a sustainable supply of monetary assist whereas celebrating Lebanon’s wealthy culinary heritage throughout Ramadan.
Puck took recipes of conventional home-cooked dishes, crafted by Lebanese moms, to the menus of Lebanese eating places throughout the UAE and KSA, pledging 50 per cent of the proceeds from every dish offered to Lebanese households.
The Birdwatcher
This marketing campaign for Spoor by FP7 McCANN MENAT – about AI-powered chook monitoring for wind initiatives – gained three metals cats.
It was awarded a Silver Lion and Bronze Lion within the Digital Craft class, and a Bronze Lion within the Design class.
Spoor, in collaboration with FP7 McCANN MENAT and MRM MENAT, got here up with The Birdwatcher: an initiative that transforms advanced wildlife monitoring information into an open, accessible expertise, making beforehand invisible chook exercise round wind farms seen to policymakers, business and the general public.
The problem: Sure, wind power is constructed to guard the long run, however for too lengthy, one a part of that future has remained more durable to see. Yearly, birds and bats, together with endangered and guarded species, face actual dangers round wind farms: collisions, habitat disruption and the buffer zones that gradual improvement in response.
At a time when renewable power should scale sooner than ever, what if the reply is just not much less wind, however higher intelligence? To deal with this, Spoor’s expertise, a patent-protected system combining AI-powered laptop imaginative and prescient, geometric flight evaluation, and ecological area information, constantly detects, tracks and classifies birds and allows curtailment at wind power websites to forestall fatalities.
Spots for Retailers
This marketing campaign for Parkin by FP7 McCANN MENAT in Dubai, UAE, gained a Silver Lion and a Bronze Lion within the Media class.
Parkin, a supplier of paid public parking amenities and companies in Dubai, in collaboration with FP7 McCANN MENAT launched ‘Spots for Shops’: a community-driven initiative that permits drivers to validate their Parkin parking charges just by supporting small companies in neighbourhoods throughout Dubai.
The initiative supported small companies, which have Parkin-managed parking close by. Prospects may offset their parking charges by qualifying purchases at taking part outlets and validating it on the Parkin app, which then credit the worth on to their Parkin pockets.
The thought behind the supporting marketing campaign was to remodel routine parking right into a sensible incentive to cease, uncover and assist the hidden gems tucked between town’s better-known locations.
Lacking Letters of Value / Sit Al Bait
This marketing campaign, delivered to life by FP7 McCANN MENAT for L’Oréal Paris in the UAE was handed a Bronze Lion within the PR class.
One yr after its launch, Sit Al Bait ست البيت – the marketing campaign launched by L’Oréal Paris in 2025 below its Girls of Value platform – reworked a well-known Arabic time period and reframed how girls’s roles are perceived throughout the area.
Developed in collaboration with FP7 McCANN Dubai, McCANN Paris, and Present International MENAT, Sit Al Bait reimagined a well-known Arabic phrase – evolving “Sit Bait” (housewife) into “Sit Al Bait” (Lady of the Home).
The addition of simply two letters – “Al” – shifted the which means completely: from a label of limitation to a title of management. In doing so, the marketing campaign recognised the often-invisible contributions of hundreds of thousands of ladies throughout the Center East – proving how two letters can reshape how girls are seen and perceived. A small shift in language – but one which struck a robust cultural nerve.
Let It Fly
This marketing campaign for Saudia Airways by Publicis KSA, Jeddah and Saatchi & Saatchi Center East claimed a Silver Lion within the Out of doors class and a Bronze Lion within the Direct class.
Saudia, the official airline and flag provider of Saudi Arabia, unveiled its on-ground ‘Let It Fly’ marketing campaign, a cultural initiative that rewarded travellers for supporting native companies and craftsmanship, remodeling their baggage right into a suitcase stuffed with tales.
Launching for the New Yr, ‘Let It Fly’ was a luggage-sticker programme impressed by Saudi cities, crafts and cultural heritage. Travellers who bought chosen cultural gadgets obtain fantastically designed collectible stickers, with every sticker including additional baggage allowance to their journey.
At taking part shops, each SAR 50 (roughly £10 or $13) spent earned one sticker. Every sticker provided travellers a further 0.5kg of bags allowance, as much as a most of 1.5kg per bag. The initiative inspired guests to the Kingdom of Saudi Arabia to take residence significant cultural items with out the fear of baggage limits.
The Unburied Casket
Delivered to life by Edelman South Africa and Edelman Center East for Girls for Change, this marketing campaign has gained a Silver Lion – Glass: Lion for Change and a Bronze Lion within the PR class.
South Africa has one of many highest femicide charges on the earth. In a single yr, 5,578 girls had been murdered, a 33.8 per cent year-on-year enhance.
Authorities guarantees to sort out the disaster had gone unfulfilled, leaving victims forgotten and the general public despairing that their voices had been being ignored. Conventional protest was not slicing via, however funerals maintain a distinct energy. In South African tradition, funeral processions are sacred public acts of reverence, joined by communities and revered by authorities.
So, Girls for Change changed protest with mourning as stress. The thought was The Unburied Casket, a funeral procession for the 1000’s of ladies murdered.
At its centre was a casket constructed 33.8 per cent bigger than commonplace to replicate the rise in femicide, shrouded in Zulu beadwork created by native feminine artisans, with every bead representing a murdered lady.
Designed to be carried, witnessed, adopted and repeated, the casket made the disaster tangible, mobilised civil society and confronted authorities decision-makers with a symbolic refusal to let femicide stay buried.
The Ring: The Legacy Continues
This model marketing campaign by BigTime Inventive Store in Riyadh was honoured with a Silver Lion within the Movie Craft class.
The Legacy Continues’ movie was designed to honour the Ring journal’s 104-year legacy in a manner solely animation may.
A visit via time, the animated movie invited audiences inside a custom-built Ring Journal museum, the place meticulously recreated, like-for-like memorabilia from over a century of boxing historical past act because the gateway to the previous.
What begins as a quiet stroll via glass instances, posters, belts and artefacts quickly pulls viewers right into a blistering journey via the story of the candy science. The animation exists as a dwelling homage to the game, its eras, icons and enduring cultural impression.
The movie options animated portrayals of among the most influential fighters ever to step into the ring, together with Sugar Ray Robinson, Mike Tyson, Manny Pacquiao, Anthony Joshua, Canelo Álvarez, Katie Taylor, Tyson Fury and Oleksandr Usyk, amongst many others.
Slightly than specializing in statistics or highlights alone, every look is handled as a chapter within the bigger cultural story with a narration by the voice of boxing, Michael Buffer.
Legal guidelines Underneath Assault
This marketing campaign for the Worldwide Committee of the Pink Cross (ICRC) by TBWA/RAAD was awarded a Bronze Lion within the Media class.
The Worldwide Committee of the Pink Cross (ICRC) launched a daring marketing campaign known as Legal guidelines Underneath Assault, to attract world consideration to the repeated concentrating on of hospitals and medical personnel in battle zones.
Regardless of the Geneva Conference’s express protections established greater than seven many years in the past, when violence escalated in Lebanon in 2024, the final operational hospital in southern Lebanon grew to become a direct casualty of focused assaults.
In a robust assertion to the world, the ICRC partnered with TBWARaad to remodel the legal guidelines being violated into an pressing plea for accountability.
Amid the rubble and scars of the Hospital, Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Conference onto the constructing’s shattered partitions. Every crack and burn stood as concrete proof of worldwide regulation violations — an arresting reminder that these legal guidelines have to be honoured and never ignored.
Om Badr
This marketing campaign for KFC by TBWARAAD in Dubai, UAE, gained a Bronze Lion in Social & Creator class.
The ‘Om Badr-12th Ingredient’ marketing campaign didn’t begin in a boardroom or a brainstorming session.
It began with Saudi TikTok customers pouring Srar Hail, a spicy seasoning created by a neighborhood prepare dinner named Om Badr from the city of Hail, over their KFC rooster.
When the behaviour grew to become a sample, KFC and TBWARAAD noticed a cultural sign, not a pattern to hijack. As a substitute of mimicking the second, they made it official: KFC partnered with Om Badr to convey her seasoning into shops because the model’s “unofficial 12th herb and spice”, turning a neighborhood mashup right into a limited-edition menu merchandise that honoured its origin.
Untaught Historical past Version
This marketing campaign for Annahar by IMPACT BBDO was awarded a Bronze Lion within the Media class.
It could appear unusual, however few Lebanese college students have ever been taught an entire, unified historical past of the nation’s interval following independence.
The Prime Minister of Lebanon additionally welcomed the initiative and regarded it to be of nationwide significance, whereas ministers expressed their assist for the publication of a unified historical past quantity.
The Coolest Ihram
This marketing campaign, delivered to life by Landor, Dubai, for Saudia Airways in Saudi Arabia was handed a Bronze Lion within the PR class.
The marketing campaign delivered to life by Saudia, in partnership with Landor, launched the world’s first high-tech cooling Ihram – a pilgrimage garment designed to reinforce consolation throughout Hajj, when temperatures in Saudi Arabia are sometimes fairly excessive.
Engineered with superior cooling cloth, it actively decreased warmth on the pores and skin by as much as -2Co, guaranteeing consolation and security even in harsher circumstances. Light-weight, breathable, and moisture-wicking, the progressive Ihram additionally meant to guard towards UV and supported pilgrims in specializing in their religious path with out compromising consolation.
Absolutely compliant with spiritual apparel necessities for women and men, it additionally supplies UPF 50+ solar safety. The innovation debuted at Arabian Journey Market 2025 in Dubai, reflecting Saudia’s dedication to bettering the pilgrim expertise.
Is {that a} Pinntorp?
This piece of labor by Memac Ogilvy, which is a part of its ‘Affordable Masterpieces‘ campaign for Saudi Arabia’s IKEA AlSulaiman, picked up a Bronze Lion within the Print & Publishing Lions class.
and Saudi Arabia that drew a comparability between its furnishings and traditional fantastic artwork items.
The marketing campaign’s message was easy: Affordability and timeless high quality aren’t mutually unique.
Emphasising this, IKEA Alsulaiman, in partnership with Memac Ogilvy, showcased a number of of its furnishings that bear an uncanny resemblance to these seen in traditionally well-known work.
Works by Henri Matisse, Paul Cézanne, Edvard Munch, Hugo Simberg and Dario Barbosa characteristic furnishings strikingly much like these present in IKEA as we speak – subsequently delivering the concept that IKEA’s designs have stood the check of time, very like the artworks themselves.
