Tamatem, one of many main cellular video games publishers within the MENA area, introduced on 21 April 2026, the total acquisition of Playable Manufacturing facility, one of many world’s most superior and extensively deployed playable advertisements platforms, serving prime gaming firms globally and producing greater than 30 billion impressions.
Based in Istanbul in 2018, Playable Manufacturing facility has created over 90,000 playable advertisements and constructed industry-leading know-how. This know-how allows recreation builders and publishers to scale person acquisition via interactive advert codecs, delivering as much as 8x larger set up conversion charges, 40% larger retention, and considerably stronger lifetime worth.
The acquisition positions Tamatem to combine some of the highly effective advert tech capabilities within the gaming {industry}, bringing best-in-class world know-how into its platform.
“Today is a defining moment for Tamatem,” stated Hussam Hammo, CEO of Tamatem. “With Playable Factory, we’re bringing one of the most advanced playable ads technologies in the world into our platform. This allows us to combine content, distribution, payments, and now world-class advertising technology to build a fully integrated gaming ecosystem.”
Based in 2013, Tamatem has constructed its management in MENA by specializing in culturally related content material and fixing key infrastructure challenges within the area. The corporate has revealed over 70 localized video games, reaching greater than 300 million downloads and over 3 million month-to-month energetic customers.
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Picture: Playable Factorya and Tamatem Official web sites
A core a part of Tamatem’s infrastructure is Tamatem Plus, its funds community, which integrates over 45 native cost strategies right into a single API, enabling a whole lot of gaming and app firms to monetize successfully throughout the area.
“Playable Factory has built a platform trusted by leading gaming companies across Europe and the US,” stated Berat Oguz, founder and CEO of Playable Manufacturing facility. “Joining Tamatem allows us to scale this technology globally, while continuing to deliver high-performance solutions to our partners.”
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With this acquisition, Tamatem is getting into a brand new part as an AI-first gaming platform. The corporate is actively investing in AI throughout all layers of its enterprise, from creating video games sooner and extra effectively, to producing and optimizing promoting creatives at scale, to enabling new types of interactive and personalised participant experiences.
The long-term imaginative and prescient is to leverage AI to basically remodel how video games are constructed, marketed, and skilled, unlocking sooner manufacturing cycles, smarter development, and completely new gameplay codecs. The announcement comes as Tamatem welcomes Subsequent Ventures and Sq. Enix as new buyers, with present investor Krafton growing its dedication, bringing complete funding raised by the corporate to over USD 25 million.
Tamatem now operates throughout six workplaces in Amman, Riyadh, Abu Dhabi, Cairo, Istanbul, and Baghdad, with a group of 180 workers. The corporate plans to broaden past MENA into new markets, combining content material, infrastructure, advert tech, and AI to construct a worldwide gaming platform originating from the area.
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