Publicis Media Center East has been ranked the #1 media group within the GCC area for complete new enterprise, in line with the 2025 COMvergence International New Enterprise Barometer, which tracks new enterprise efficiency throughout the worldwide media trade.
In complete new enterprise, which incorporates retention wins, WPP Media MENA and Omnicom Media – MENA are joint second media teams within the GCC area.
Nonetheless, by way of internet new wins, which excludes retention wins, the media teams rankings within the GCC area paint a special image.
WPP Media MENA ranked #1 media group in internet new wins (with out retention) within the GCC area, whereas Publicis Media Center East is available in second and Omnicom Media – MENA is available in third.
The COMVergence report additionally highlights different key rankings, together with particular person rankings of company by market– each by way of complete new billings (together with retention) in addition to internet new billings (with out retention), highlighting the energy of company performances throughout the area.
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On the company stage, Spark Foundry ranks #1 within the GCC as an company community and #1 company by marketplace for complete new enterprise (together with retentions) with OMD MENA taking the #2 spot, Mindshare taking the #3 spot and Starcom and PHD claiming the 4th and fifth spot, respectively.
Nonetheless, by way of internet new wins, which excludes retention, Spark Foundry drops decrease due to a 100 per cent retention fee.
Subsequently, by way of new wins on the company stage, OMD MENA claims the #1 company by market spot within the GCC area, adopted by Mindshare and Starcom in 2nd and third spots, respectively, whereas Spark Foundry is available in 4th and PHD is available in fifth in these rankings.
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Globally, the 2025 rankings additionally place Publicis Media because the #1 media group in new enterprise, main each complete and internet new enterprise, producing $10bn in new shopper billings — equal to at least one third of all media spend that shifted between companies in 2025.
Key wins included Coca-Cola in North America and 15 world or regional accounts, together with Aldi, Barilla, Campari, Dropbox, Essilor, Friesland Campina, Goodyear, Kenvue, LinkedIn, Mars, Paramount, PayPal, Santander, Savencia and The Magnum Ice Cream Firm.
Tony Wazen, Chief Government Officer of Publicis Media Center East, stated, “These results reflect the consistency of our performance across the GCC and the strength of the model we’ve built, both in the region and globally. We bring together media, data and technology in a way that delivers measurable outcomes for our clients. In a more complex and evolving environment, that consistency matters more than ever”.
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Starcom is ranked the #1 media community globally with complete new enterprise worth of $2.7bn, pushed by wins together with Mars and Aldi globally, and the retention of Luxottica within the US.
4 teams adopted at a distance — Mediabrands (2nd), Dentsu (third), HAVAS Media Community (4th) and Omnicom Media (OMG) (fifth).
Initiative ranked #2 globally with $2.4bn, on the again of profitable Bayer globally, and Paramount Community and Anthropic within the US.
Spark Foundry ranked #3 globally at $2.1bn , buoyed by the worldwide wins of Kenvue and Paramount.
When it comes to internet new enterprise, Starcom additionally leads the rating, adopted by Spark Foundry and Initiative, posting internet new billing beneficial properties of greater than $1.9bn, $1.7bn and $1.4bn respectively.
