APCO, a world advisory and advocacy agency, has made three top-level appointments in its MENA enterprise.
Headquartered in the US, APCO helps purchasers throughout three core service strains – advisory, advocacy and communications. Since its founding in 1984, the agency has grown into a number one international participant, with greater than 30 places of work spanning the Americas, Europe, the Center East, Africa and Asia.
Its presence within the Center East and Africa (MENA) area dates again practically twenty years. Over that point, the division has change into a trusted adviser to governments, companies and establishments in Dubai, Abu Dhabi, Riyadh, Amman, Doha and Manama. Its staff has expanded to greater than 200 professionals (notably spanning backgrounds from 26 completely different nations).
The person that has led the agency’s MENA growth for all this time, regional president Mamoon Sbeih, has now determined handy over the reins. Samer El Hachem has been appointed president of MENA, supported by Faten AlMasri as deputy president. Sbeih will in the meantime transition to the position of chairman for MENA and tackle a world place as chief worldwide enterprise growth officer.
Margery Kraus, Founder and Govt Chairman of APCO, stated that the management transition positions the MENA enterprise for its subsequent chapter of development.
“As global power dynamics shift and traditional leaders adopt more nationalist postures, MENA has emerged as a critical connector internationally. This leadership team ensures we will continue delivering the regional excellence our clients expect while expanding our ability to serve their growing global connectivity needs.”
Reflections from the management trio
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Sbeih famous: “The transformation we are witnessing across MENA represents one of the most significant geopolitical and economic shifts of our time. APCO has been privileged to support this evolution over nearly two decades, building deep relationships and expertise across the region. As our clients’ needs have evolved from regional market access to global corridor navigation, APCO must evolve as well to fully support clients’ needs.”
In his new international position as chief worldwide enterprise growth officer and MENA chairman, Sbeih will leverage APCO’s international footprint serving purchasers in additional than 80 markets to develop modern options that assist purchasers navigate MENA’s increasing international corridors. His focus can be on cross-border advisory companies, worldwide partnerships and strategic initiatives that capitalize on the area’s place as a bridge between East and West.
El Hachem, who beforehand served as chief working officer and deputy president for MENA, will spearhead the agency’s path and ambitions for additional growth. Underneath his management, the regional staff will proceed to deepen capabilities in key development areas, together with consulting, digital transformation companies and authorities/public sector advisory.
“The opportunity before us is unprecedented,” he stated. “As MENA countries project power through cultural initiatives, infrastructure investments and diplomatic engagement, our clients need advisory partners who understand both the regional nuances and global implications. Our regional team is uniquely positioned to deliver this expertise.”
New deputy president AlMasri added: “The Middle East is undergoing a profound transformation – one that is redefining how organizations connect, invest and grow across borders. As clients increasingly seek innovative approaches to navigate complex markets, they need partners who can anticipate change and deliver impact at scale.”
“At APCO, our deep local roots, multidisciplinary expertise and commitment to innovation make us the perfect partners to help clients seize the extraordinary opportunities emerging across the region.”
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In 2025, APCO’s consulting enterprise was named among the many area’s main consultancies by Consultancy.org, whereas its communications arm was named among the many prime 10 businesses within the Center East by PRovoke Media.
