World skilled providers agency EY has launched its EY Studio+ enterprise within the MENA area, bringing collectively specialists from throughout its practices to ascertain an end-to-end Chief Advertising and marketing Officer providing.
EY first launched its EY Studio+ enterprise on the world stage in June final 12 months, when it introduced collectively an extended collection of acquisitions (over 30) collectively below one roof. This included the likes of Blackdot, Doberman, Fabernovel, Freshworks, Italia Model Group, Seren, and VODW.
EY Studio+ companions with leaders throughout the C-suite, with specific emphasis on the Chief Advertising and marketing Officer (CMO), providing built-in consulting, gross sales & advertising, and expertise experience across the progress agenda and buyer expertise.
Launch in MENA
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With the formal launch within the MENA, the group’s footprint is now expanded into over a dozen international locations, whereas headcount grows to over 7,000 practitioners – strategists, designers, marketeers, consultants, information scientists, and technologists.
Commenting on the launch, Abdulaziz Al-Sowailim, MENA Chairman and CEO at EY, mentioned: “As the region strengthens its global influence, governments and organizations are moving at unprecedented speed to meet economic priorities and transform how they serve citizens, customers and communities. From digital government services to modernized banking journeys and energy sector platforms, organizations are under pressure to deliver impact at speed.”
“EY Studio+ marks a pivotal change in enabling this progress, bringing together the best of EY’s global capabilities with deep regional understanding to help shape the future with confidence.”
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Within the MENA area, EY Studio+ opens for enterprise with simply over 200 individuals, but the ambition is to quickly scale that to over 1,200 professionals by 2030.
What differentiates the model?
At EY Studio+’s launch occasion on the firm’s regional headquarters in Riyadh, a number of of EY’s leaders unpacked on the advantages of bringing collectively its gross sales, advertising, design, and expertise choices below one go-to-market banner.
Serkan Memisoglu, MENA Studio+ Chief at EY, said: “Our teams help organizations turn bold experience ambitions into measurable outcomes by combining human-centered design, AI-powered technology, and commercial insight. This integrated approach represents a fundamental shift in how experiences are conceived, delivered, and scaled – moving people, businesses, and markets forward.”
Omar Odeh, MENA Consulting Chief at EY, added: “Experience has become the defining source of competitive advantage, whether for a bank, an energy provider or a government entity. EY Studio+ supports clients end-to-end – from defining the experience they want to deliver, to making it real through technology, data and execution. This is not about strategy alone but delivering real impact.”
The launch of EY Studio+ follows the agency’s first regional deal since 2021 and the latest enlargement of EY-Parthenon, the corporate’s technique consulting and transactions enterprise.
