Samsung Electronics MENA and Amazon Signal MoU to Deepen Buyer Expertise Innovation

The settlement marks a continuation of the sturdy relationship between Samsung and Amazon within the UAE and Saudi Arabia, reflecting each firms’ shared dedication to innovation, digital transformation, and superior buyer expertise.

Samsung Electronics MENA and Amazon, have signed a Memorandum of Understanding (MoU) advancing their ongoing collaboration to boost the client expertise, deepen digital integration, and ship significant worth via innovation and comfort within the UAE and Saudi Arabia.

As a part of the MoU, Samsung and Amazon will work collectively throughout a number of key areas to strengthen buyer engagement and operational synergy. The collaboration will see each firms discover deeper integration between the Prime membership program and Samsung units to ship seamless digital experiences, whereas additionally making Samsung Care providers extra accessible all through the client journey, from product choice to checkout.

Collectively, each firms will provide extra worth to clients with bundle offers and quicker supply choices together with Amazon Now, bringing customers the merchandise they need, when they need them, in minutes.

“Our collaboration with Amazon reflects a shared vision to make innovation more meaningful and accessible for everyone. Together, we are building on years of collaboration to deliver experiences that go beyond products, seamlessly connecting technology, services, and everyday moments. As we enter this new phase, our focus is on deepening integration, enhancing convenience at every step of the customer journey, and creating greater value for people across UAE and Saudi Arabia through the power of Samsung’s network.”

– Omar Saheb, Regional CMO, Vice President of Advertising & On-line Enterprise, Samsung Electronics MENA

“This collaboration with Samsung reinforces our commitment to delivering exceptional value and convenience to customers in the region. By bringing together Samsung’s innovation and Amazon’s retail expertise coupled with fast delivery options such as Amazon Now, customers can now get the latest Samsung releases and products delivered to their doorstep seamlessly. We are also excited to be offering our customers the ability to leverage 3D and VR product visualizations on amazon.ae, helping them discover products in detail before purchasing. From seamless shopping experiences to convenient delivery options, every innovation we introduce together aims to enhance and simplify customers’ shopping journey.”