85% of UAE organizations depend on ERP methods to assist AI, whereas 90% categorical confidence of their means to allow superior automation
A powerful community of near 2,000 executives and decision-makers from the private and non-private sectors gathered at SAP Join UAE at Expo Metropolis Dubai yesterday
DUBAI, UAE — 13 Could 2026 — SAP yesterday highlighted how organizations are embedding synthetic intelligence into the methods that run their core operations at its annual flagship SAP Join UAE occasion, held in Dubai this week as companies throughout the UAE proceed to speed up progress and innovation agendas. By means of new analysis findings, buyer examples, and discussions throughout keynote periods and panels, the expertise firm demonstrated that organizations are more and more counting on AI-enabled ERP platforms to assist large-scale adoption, serving to them strengthen resilience, future-proof operations, and reply extra successfully to quickly altering market circumstances.
In accordance with SAP-commissioned YouGov analysis of chief IT decision-makers within the UAE, enterprise useful resource planning (ERP) methods are taking part in a central position on this shift. Greater than half of respondents (53%) stated their ERP system already serves as the first platform enabling AI-driven processes and choices throughout the enterprise, whereas an extra 32% stated it helps AI throughout a number of core features.
Held at Dubai Exhibition Centre in Expo Metropolis Dubai, the SAP occasion introduced collectively enterprise leaders to look at how AI is being built-in into finance, provide chain, human sources, and customer-facing features, enabling extra related and data-driven decision-making throughout the enterprise.
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Marwan Zeineddine, Managing Director, SAP UAE, stated: “As organizations scale their use of AI, the focus is increasingly on how intelligence is embedded directly into core business systems. With the rise of agentic AI, businesses are beginning to move toward what SAP calls ‘Autonomous Enterprise’, where AI can support the more autonomous execution of tasks and processes while keeping people firmly in controlBy bringing together applications, data, and AI within a unified environment, organizations can improve decision-making, strengthen operational consistency, and respond more effectively to change.”
Throughout SAP Join UAE at Expo Metropolis Dubai yesterday, SAP UAE Managing Director, Marwan Zeineddine took to the stage with a robotic representing SAP Joule AI to debate how SAP Autonomous Enterprise is remodeling enterprise processes.
The analysis additionally pointed to sturdy confidence in current enterprise methods. Half of respondents stated they’re very assured their ERP and enterprise platforms can assist extra superior AI and automation over the following two years, whereas an extra 40% stated they’re considerably assured. This means that organizations are constructing on established expertise foundations as they develop their AI capabilities.
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Respondents recognized operational effectivity and resilience (45%), sooner and higher-quality decision-making (44%), and improved worker productiveness (41%) because the areas the place extra superior, AI-enabled enterprise methods are anticipated to ship the best worth.
These findings replicate a broader shift towards extra built-in and clever operations, the place AI is embedded inside on a regular basis enterprise processes somewhat than deployed as a standalone functionality.
Buyer Success
The occasion additionally supplied a platform for patrons and companions to share insights and discover how enterprise methods can assist the following section of AI adoption at scale.
RAK Ceramics is at the moment endeavor an enterprise-wide transformation to consolidate its world operations and put together for the following section of AI adoption, utilizing RISE with SAP to ascertain a contemporary cloud-based digital core.
Abdallah Massaad, Group CEO, RAK Ceramics PJSC, defined: “Through our adoption of RISE with SAP, we are establishing a strong digital foundation that brings greater visibility and consistency across our global operations. This will enable us to embed AI into our core processes, enhance decision-making, and drive more consistent, data-driven outcomes across the business as we continue to scale.”
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Equally, EMSTEEL is progressing its transition to a cloud-based SAP surroundings as a part of a broader program to boost operational visibility, scalability, and long-term resilience throughout its industrial operations.
“This transformation is about creating a more connected and responsive business. By moving to a unified cloud-based platform, we are strengthening our ability to make faster, better-informed decisions and building a foundation to embed AI and intelligent automation across our operations as we continue to grow,” stated Vladimir Arshinov, Group Chief Expertise Officer, EMSTEEL
Grandiose, a member of Ghassan Aboud Group, is constructing the muse to unify its retail, manufacturing, and catering operations on a single SAP platform, enabling higher visibility, stronger operational alignment, and supporting the longer term integration of SAP Enterprise AI.
“Bringing our operations together on a single integrated platform marks an important step in our growth journey,” stated Mussaab Aboud, CEO, Grandiose. “As the business continues to expand, we need greater visibility across our supply chain, stronger coordination between our retail and production operations, and the ability to respond quickly to evolving customer demands. By building this foundation with SAP, we are positioning the business to embed AI more effectively across our operations and continue enhancing both efficiency and customer experience.”
Jumbo Group lately accomplished its transition to SAP S/4HANA, bringing collectively its core enterprise features onto a single built-in platform to boost operational effectivity and decision-making. “By moving to SAP S/4HANA, we have unified our core operations on a single platform, enabling more connected, data-driven decision-making and greater agility across the business. This gives us a clearer, real-time view of our operations and positions us to continue improving efficiency and scale innovation across the organization,” a spokesperson for Jumbo Group defined.
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