RSG was first in Center East and Africa – North area to roll out SAP’s Joule AI for Human Capital Administration
Profitable deployment of Joule AI throughout HR features celebrated at ceremony in Riyadh
RIYADH, Saudi Arabia — 31 July 2025 — World expertise firm SAP and Saudi actual property developer Pink Sea World (RSG) have marked a brand new part of their strategic partnership with the profitable deployment of SAP’s AI-powered copilot, Joule, throughout human capital administration features. The rollout represents a big step in RSG’s progress and digital enhancement, following a number of years of collaboration with SAP throughout core enterprise operations.
The developer was the primary organisation within the Center East and Africa – North area to roll out Joule, launching the preliminary part throughout the HR features of its core enterprise models and a number of other subsidiaries. A full-scale deployment throughout all subsidiaries will comply with and can in the end profit round 10,500 staff.
The present use circumstances give attention to three high-impact areas: job description creation, candidate screening and efficiency administration. Joule is embedded inside SAP SuccessFactors and allows HR professionals to finish complicated duties by pure language prompts, serving to them automate routine processes, enhance consistency and make quicker choices.
Pink Sea World plans to increase Joule’s capabilities into different SAP methods, together with ERP and digital spend/procurement, as a part of its technique to boost productiveness and operational perception throughout the enterprise. By deploying Joule extra broadly and harnessing Enterprise AI, the group goals to run quicker, work smarter and function extra effectively at scale.
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Sultan Moraished, Group Head of Expertise & Company Excellence at Pink Sea World, added: “We are proud to be the first organisation in the region to implement SAP Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.”
Mohammed Alromaizan, Vice President, SAP KSA, added: “Red Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We’re proud to support RSG on their journey to drive innovation and deliver on Vision 2030”.
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RSG has labored with SAP since 2021 as a part of a broader expertise transformation aligned with Saudi Arabia’s Imaginative and prescient 2030. Its digital ecosystem contains SAP SuccessFactors, SAP Ariba, SAP Provide Chain Administration, SAP BTP and SAP S/4HANA Cloud, forming a cloud-first basis to help sustainable improvement, operational excellence and long-term progress.
Picture caption (from left to proper):Fadi Toumeh, World Account Director, SAPFarouk Alzoubi, Companies Associate, SAPAbdulaziz Alqahtani, Senior Director, Expertise Planning and Enterprise Structure, Pink Sea GlobalSultan Moraished, Group Head of Expertise and Company Excellence, Pink Sea GlobalAhmed Al-Faifi, Senior Vice President & Managing Director, Center East Africa – North, SAPMohammed Alromaizan, Vice President, SAP Saudi ArabiaMohsen Alzahrani, Director, Functions Optimization and Excellence, Pink Sea GlobalMohannad Hadi, Affiliate Director, Enterprise Options, Pink Sea GlobalNader Alghamdi, ERP Specialist, Pink Sea World
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About Pink Sea World
Pink Sea World (RSG) is a vertically built-in actual property developer with a various portfolio throughout tourism, residential, experiences, infrastructure, transport, healthcare, and companies. This contains the luxurious regenerative tourism locations The Pink Sea, which started welcoming visitors in 2023, and AMAALA, which stays on observe to welcome first visitors in 2025.
A 3rd vacation spot, Thuwal Non-public Retreat, opened in 2024, and RSG has additionally been entrusted with refurbishment works at Al Wajh Airport, targeted on upgrading the prevailing terminal and infrastructure, and constructing a brand new worldwide terminal.
RSG is a PIF firm and a cornerstone of Saudi Arabia’s ambition to diversify its financial system. Throughout its rising portfolio of locations, subsidiaries, and companies, RSG seeks to steer the world in direction of a extra sustainable future, exhibiting how accountable improvement can uplift communities, drive economies, and improve the setting.
www.redseaglobal.com
