L-R – Sachin Kerur, Mohammed Sirajuddin, Qais, Aneesh Gautam, Amitesh Shah
The partnership will create an built-in sports activities administration ecosystem throughout MENA, overlaying athlete illustration, model partnerships, experiential initiatives, and unique content material, and launches with the signing of Ahmad Skaik, the UAE’s top-ranked skilled golfer, as its first unique regional athlete.
Ahmad Skaik, Skilled Golfer, mentioned,”This partnership comes at an important moment for Emirati golf. LegaXy and Optima bring a long-term vision that goes beyond performance, focusing on brand, impact, and global presence. I’m proud to represent the UAE as we build something meaningful together.”
Sachin Kerur, Chairman, Optima Sports activities and Capital, mentioned,”LegaXy has set a strong benchmark in athlete brand building. Combining their global sportainment approach with our regional expertise allows us to create a world-class platform rooted in the Middle East. Signing Ahmad Skaik reflects our commitment to credibility, excellence, and regional talent.”
Amitesh Shah, Founder & CEO, LegaXy, added,”MENA is one of the most exciting sports markets globally. Ahmad represents the professionalism, ambition, and international outlook we believe will define the region’s next generation of athletes.”
Mohammed Sirajuddin, Founding Advisor, LegaXy, mentioned,”The UAE’s evolving sports ecosystem offers a strong platform for global growth. Our partnership with Optima brings the local insight required to create new opportunities for athletes and brands.”
About LegaXy
A sports activities leisure and expertise administration platform that helps athletes construct, shield, and monetise their manufacturers by way of strategic planning, media, and industrial partnerships, delivering a disciplined, athlete-first strategy to long-term worth creation.LegaXy works with main Indian athletes together with Yuzvendra Chahal, Harshit Rana, Harbhajan Singh and Ishant Sharma supporting their careers on and off the sphere.
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About Optima Sports activities and Capital FZ LLC
A UAE-based advisory specializing in sports activities partnerships, expertise illustration, and funding technique throughout the Center East. With a powerful worldwide community, Optima helps manufacturers and rights holders with sponsorship technique, rights negotiations and activation supply, whereas additionally representing expertise and advising on sports activities funding alternatives. The agency additionally gives consulting on industrial and market technique, serving to organisations enter, develop and win within the area.
