Proven right here: Amit Jain, CEO and Co-Founding father of Luma AI. Luma AI as we speak introduced it would open a devoted workplace in Riyadh, Saudi Arabia, marking a big enlargement of its presence within the Center East and accelerating HUMAIN Create. The corporate additionally introduced a strategic partnership with Publicis Groupe Center East, a regional chief in enterprise transformation, communication and media, to assist AI-driven promoting and artistic manufacturing throughout MENA. 
Proven right here: Bassel Kakish, CEO of Publicis Groupe Center East & Turkey. Luma AI as we speak introduced it would open a devoted workplace in Riyadh, Saudi Arabia, marking a big enlargement of its presence within the Center East and accelerating HUMAIN Create. The corporate additionally introduced a strategic partnership with Publicis Groupe Center East, a regional chief in enterprise transformation, communication and media, to assist AI-driven promoting and artistic manufacturing throughout MENA. Proven right here: Tareq Amin, CEO of HUMAIN. Luma AI as we speak introduced it would open a devoted workplace in Riyadh, Saudi Arabia, marking a big enlargement of its presence within the Center East and accelerating HUMAIN Create. The corporate additionally introduced a strategic partnership with Publicis Groupe Center East, a regional chief in enterprise transformation, communication and media, to assist AI-driven promoting and artistic manufacturing throughout MENA.
Publicis names Luma AI its most popular AI inventive companion throughout the MENA area with a brand new Saudi workplace supporting shoppers and Arabic-native AI growth by way of HUMAIN Create.
RIYADH, Saudi Arabia, February 11, 2026–(BUSINESS WIRE)–Luma AI, the frontier synthetic intelligence firm constructing multimodal AGI, as we speak introduced it would open a devoted workplace in Riyadh, Saudi Arabia, marking a big enlargement of its presence within the Center East and furthering the acceleration of HUMAIN Create. The corporate additionally introduced a strategic partnership with Publicis Groupe Center East, a regional chief in enterprise transformation, communication and media, to assist AI-driven promoting and artistic manufacturing throughout MENA.
Riyadh Workplace to Help Shoppers, Partnerships, and Arabic AI Improvement
Luma AI’s Riyadh workplace will deepen Luma AI’s partnership with HUMAIN and assist ongoing growth of the world’s first Saudi-built, Arabic-native basis mannequin to be deployed by way of HUMAIN Create, HUMAIN’s generative AI initiative and platform that brings collectively superior AI fashions, instruments, and infrastructure. For Luma AI, this workplace will function a regional hub for consumer engagement, partnerships, and superior AI growth.
By means of HUMAIN Create, Luma AI’s fashions might be educated on Arabic language and regional knowledge, enabling creators in the private and non-private sectors to undertake AI programs that replicate native language, tradition, and artistic context.
As a part of the enlargement, Luma AI plans to rent regionally throughout a spread of roles, together with AI and software program engineers, go-to-market leaders, and forward-deployed creatives and technical groups working immediately with clients and companions in Saudi Arabia and throughout MENA.
“Saudi Arabia is the natural home for our regional headquarters in MENA. The Kingdom has one of the most ambitious and technically capable workforces in the world,” mentioned Amit Jain, CEO and Co-Founding father of Luma AI. “Establishing a local office allows Luma AI to work directly with this next generation of builders and creators, while developing AI that is deeply connected to the region it serves. We are proud to establish our presence in Riyadh, aimed to deepen our partnership with HUMAIN and support the delivery of high quality content.”
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“This new office marks a major step forward in deepening our collaboration with Luma AI. Through HUMAIN Create, we are accelerating the development of Arabic-native, culturally fluent AI systems that enable creators, brands, and organizations across the region,” mentioned Tareq Amin, CEO of HUMAIN. “Our collaboration with Luma AI is supported by frontier compute through Project Halo, a large-scale 2GW AI supercluster under development in Saudi Arabia that will provide frontier training and inference capacity to power next-generation generative AI applications at scale. Together, we are redefining how intelligence, creativity, and scale come together in the next era of AI-driven content.”
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Luma AI Named Most popular Generative AI Expertise Accomplice for Publicis Groupe Center East Throughout MENA
As well as, Luma AI introduced a strategic partnership with Publicis Groupe Center East, in collaboration with HUMAIN, underneath which Luma AI will function the popular generative AI know-how companion for the Groupe throughout Saudi Arabia and the broader MENA area.
By means of the partnership, Publicis Groupe Center East will combine Luma AI’s superior generative video and multimodal AI applied sciences into inventive and manufacturing workflows, enabling manufacturers to ship quicker, extra personalised, and culturally related promoting throughout markets and channels.
“This partnership reflects how we see the future of creativity in the region, where generative AI is not an add-on but embedded at the heart of how ideas are conceived, produced, and scaled,” mentioned Bassel Kakish, CEO of Publicis Groupe Center East & Turkey. “By partnering with Luma AI and HUMAIN, we are accelerating transformation across our creative systems, enabling our teams to deliver more ambitious, culturally grounded, and technologically advanced work, while helping our clients unlock a higher level of creativity, relevance, and impact across the region.”
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“Advertising is entering a new era where creativity, intelligence, and production converge,” mentioned Jason Day, Head of EMEA at Luma AI. “Partnering with Publicis Groupe Middle East and HUMAIN allows us to embed generative video and multimodal AI directly into the creative process, unlocking speed, scale, and creative ambition for brands across MENA, while building AI systems that truly understand the region.”
About Luma AI
Luma AI is constructing multimodal common intelligence that may generate, perceive, and function within the bodily world. Its flagship platform, Dream Machine, permits creatives in all places to generate professional-grade video and pictures. In 2025, Luma launched Ray3, the world’s first reasoning video mannequin able to creating bodily correct movies, animations, and visuals. Luma’s fashions are utilized by main leisure studios, promoting companies, and know-how companions worldwide, together with Adobe and AWS, and can be found by way of subscription or API. The corporate is backed by HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Companions, Matrix Companions, and angels from throughout know-how and leisure.
About Publicis Groupe Center East & Turkey
Publicis Groupe Center East & Turkey (ME&T) is a regional chief in communication, media, advertising and digital enterprise transformation. By means of its world-class manufacturers and the power to architect, construct and orchestrate end-to-end options, Publicis Groupe ME&T is uniquely positioned to assist shoppers unlock development within the platform world by way of the intersection of information, creativity, media and know-how. Headquartered in Dubai, UAE however current throughout eight markets throughout the Center East and North Africa, Publicis Groupe ME&T brings collectively 3,600 minds with experience in knowledge, know-how, media, technique, creativity and enterprise transformation.
About HUMAIN
HUMAIN, a PIF firm, is a world synthetic intelligence firm delivering full-stack AI capabilities throughout 4 core areas: next-generation knowledge facilities; hyper-performance infrastructure and cloud platforms; superior AI fashions, together with among the world’s most superior Arabic massive language fashions developed within the Arab world; and transformative AI options that mix deep sector perception with real-world execution.
HUMAIN’s end-to-end mannequin serves each private and non-private sector organizations, unlocking worth throughout industries, driving digital transformation, and strengthening capabilities by way of human–AI collaboration. With a rising portfolio of sector-specific AI merchandise and a core mission centered on mental property growth and world expertise management, HUMAIN is engineered for worldwide competitiveness and technological excellence.
Ahead-Trying Assertion:
This press launch accommodates forward-looking statements primarily based on present expectations and assumptions. Precise outcomes could differ materially resulting from varied dangers and uncertainties. HUMAIN undertakes no obligation to replace these statements.
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