Alona Shevtsova Types Fintech Neighborhood Connecting the UK, EU and MENA Area

Alona Shevtsova, founding father of the fintech firm Sends, is actively contributing to the event of a cross-regional fintech group, strengthening connections between the UK, the European Union, and the MENA area.

Sends performs an necessary position as an lively member of main business associations, together with The Funds Affiliation within the UK, Fintech Poland within the European Union, and key fintech networks throughout the MENA area. By means of these partnerships, the corporate helps data change, regulatory dialogue, and innovation throughout a number of markets.

Alona Shevtsova can also be a world speaker who commonly contributes to key business discussions. She has participated in main fintech occasions, together with Pay360, the place she spoke on key panels on the way forward for funds, Money20/20, Finext, Fintech Week and others.

Her contributions to the business have additionally been recognised with prestigious awards. Alona Shevtsova was named to Innovate Finance’s Ladies in Fintech Powerlist 2025 ‘Standout 45’. She additionally obtained the Girl Finance Chief of the Yr at Fintech Week Dubai and the Excellence in Finance Business – World Fintech Management Award on the Finext Awards 2026, highlighting her influence on the worldwide fintech panorama.

Additional reinforcing her dedication to group constructing and variety in fintech, Alona can also be organising a Ladies’s Lunch in the course of the Fraud Leaders Summit in London — a devoted platform to construct dialogue, networking, and management amongst girls within the business. This initiative is devoted to serving to younger girls construct their careers and management in funds.

Trying forward, Alona continues her lively engagement as a speaker at main worldwide conferences, together with Funds Leaders Summit (20–21 October, London), Finnovex Dubai (11–12 November 2026), and Fintech Join (1–2 December 2026).

By means of these initiatives, Alona Shevtsova continues to place Sends as a bridge between areas, driving collaboration and shaping the way forward for world fintech.